Not ready to take your show on the road and sell at conventions and events? Why not think local! Online classifieds are a simple and free way to sell your items to buyers in your area. The opportunities to sell locally range from the plain (such as the very popular Craigslist or even eBay classifieds which are mainly just plain text) to fancy magazine style and image rich listings like the ones on Zaarly. Facebook even has simple classifieds that let you sell to friends or local strangers. Continue Reading »
In honor of Read an eBook Week, I’m giving away DRM free copies of my popular e-commerce book, Beyond Amazon, eBay, and Etsy: free and low cost alternative marketplaces, shopping cart solutions and e-commerce storefronts in the format of your choice.
How to Enter
Just do at least one of the following via the widget below: Continue Reading »
Before we take a closer look at some popular e-commerce options, let’s take a moment to think commerce without the e. It’s hard not to be drawn to the shininess of online tools and it’s only natural to look to towards something similar to what you’re already used to when looking for alternatives. But by focusing online only, you may be overlooking the simplest solution. When it comes to running a business, however small, making the sale, connecting with your buyers and moving inventory are all much more important than how you actually do it.
Take a minute and really think about your products. Who are you customers? Where do they congregate? What potential buyers are currently out of your reach? Where and how do those customers buy?
Do your sales really need to be online? Continue Reading »
Advantages and Disadvantages of the Big Three
There are basically the same big pluses and minuses.
If you go with a big platform like Amazon, eBay or Etsy you’ll have to expect…
- (-) Often expensive fees and subscription charges.
- (-) Little to no opportunity to cross-promote off platform items/reduced visibility of your brand in favor of their brand.
- (-) Limitations on what you sell and how you sell it.
- (-) Dependence on their platform and its policy changes.
- (-) The competition. Will buyers buy what you have to sell with the items of your competitors listed right alongside?
…but you’ll also get… Continue Reading »