How can Auctiva win back your trust? (Please share your thoughts.)

So I got a note from Stephanie from Auctiva last week and it went to my spam bin which is why I only noticed it today (sorry about that!).

In light of my post about Auctiva’s sudden fee increases, I had written this post and Stephanie wrote to ask the following:

Hi Hillary:

So, we realize the error of our way and want to earn back the trust and confidence from our Community. Can I answer any questions or provide more information?

Stephanie

My answer? You didn’t really lose my trust, though I know I am not speaking for everyone as you did lose the trust of a lot of other people. Frankly, I’m not sure you ever had my trust to begin with as I always saw you as just a free service so my expectations (and therefore trust) in your service weren’t all that rock solid to start with.

But look at the note you wrote me. You want to earn back my trust so you want to know if I have questions? Asking me that implies I don’t understand your offer. Are you trying to earn back my trust by calling me stupid because I am not sure that is cool. I understand your offer just fine, I just liked it better when it was free. For others, they are feeling betrayed that this came so suddenly and was such a huge increase. All of the following statements would have earned you a little more of my trust than the above:

We want to earn back your trust so. . .

  • we are going to take feedback from our valued members and reevaluate our pricing plans.
  • we are going to extend an additional discount/free whatever to loyal long time members such as yourself.
  • we are grandfathering you into some discounted rate or special extra feature that new members won’t get.

This isn’t a comprehension issue, Auctiva. If you were serious about winning back our trust, then you are already going about it a bad way. Appologize and then figure out how to make it right. That is going to involve more than answering questions.

But, you know, I wasn’t badly burned by the change. So let me turn this over to my readers. I know some of them are really ticked about the change and I also know that some are “eh” about it like I am.

What do you think Auctiva can do to earn back your trust or is it lost for good? (If you respond in your own blog, trackback this entry or post the link so we can see your reply.)

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Comments Posted in Auctiva, Sound off, eBay
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  • I was one of the Auctiva users who reacted very strongly to the initial news about the tiered pricing plans. I felt the plans as they were initially presented were completely unrealistic, the proposed percentage of our sales (the final value fee) was utterly inappropriate, and the short 30-day time frame was irresponsible and unreasonable. In short, I felt stampeded and threatened and angry.

    Then changes were proposed. It seemed as if there was a new pricing plan offered every day. The CEO was visible and vocal on the eBay seller board, and was very unprofessional in his comments about his competitors. I eventually was blocked from posting in Auctiva’s own forums, although I have two accounts there.

    I asked specific questions of their customer support and was told one thing, then when I pointed out that their marketing VP contradicted (in public on their forum) what I had been told by CS, I was told “oops, we made a mistake in what we told you.” How could I trust what they were saying if their own CS staff didn’t know from one moment to the next what the plans were?

    I decided to move my 1,000+ items to InkFrog, (while still retaining my Auctiva accounts, so I could do so over time), and have not been sorry. The staff at InkFrog have gone out of their way to be helpful and assist in the transition. They have remained level-headed and professional, which I cannot say of the Auctiva staff/CEO.

    I appreciate that Jeff has apologized for unprofessional manner in which this all was handled, and that there is now a flat price plan (which we all asked for.) However any trust I had in their company has been destroyed by their behavior over the past several weeks (and we won’t even discuss any of the past issues I’ve had with the company.)

    I have chosen the lowest flat rate plan for several months, and once I get all my auctions revised I will be closing my Auctiva accounts. Once burnt, twice shy, and all that.
  • I started using Auctiva in '08 when Turbolister crapped out as a reliable tool--it crashed two of my PC's, one of them permanently.

    So I found Auctiva to be a pretty cool resource. I like the web-based nature of it, except during those few times when the server was too busy.

    I agree totally with Katydid's reactions, mine were similar.

    I'm not sure how this is going to end up for me, though. I did sign up for the Inkfrog trial and am experimenting with it. But, although I'm unhappy with virtually all aspects of what Auctiva has put everyone through, I might still stay.

    Why?

    Because I already am "trained" on it. I'm not sure I'm up for messing with new software since I'm going to have to pay regardless of where I go.

    Time will tell. For now, I'm going to give Auctiva another try and see how it goes.
  • If you are going to give something another try, Rick, I would recommend Turbo Lister. It works like a champ as long as you don't opt into the BETA program.
  • Hillary, so they did fix the bugs in Turbolister? I've been afraid to try it since all of the trauma of '08.
  • I don't remember specifically which one you are referring to but I know that since I opted out of the BETA program, it has been nothing but smooth sailing.
  • Good to know. I don't remember which version it was either. I just remember it being a disaster, which was a surprise, because up until that point, i sure did like it.

    Still, there's a value to what the third party listers provide. Just not sure which one, if any, is for me. I tried Vendio awhile back in hopes that i could manage Amazon and eBay simultaneously but I wasn't ready for the Amazon level required, i am too casual on Amazon still. So i will give Vendio a second look and Inkfrog a good try as well, before I decide what to do.
  • rizzlet
    Well, this is how it went:

    1) When I first considered using Auctiva, and I asked Jeff how it could be free, he said they made money by offering insurance.

    2) At the end of May Auctiva announces new fees. As part of the eruption that occurred as a result, it comes out that the way Auctiva actually made most of their money was that they were getting funding from eBay, which had never been mentioned by them previously.

    3) Auctiva's first payment plans were incredibly expensive. Auctiva said they had 100 employees, apparently far more than their competitiors had (didn't they say something about Inkfrog being run "out of a garage"?), and therefore had much higher operating costs. They apparently estimated that 80% of their customers would stay with them. So, you have to assume that they were basing what they were planning on charging times the number of customers they expected to have to equal what they felt they needed to replace eBay's affiliate fees and stay in business.

    4) At the sign of a mass exodus, Auctiva starts doing some strange things to apparently stop the hemorrhaging. One thing they do is offer a $10 a month plan, but only if you pay all at once for 18 months. One very bizzare thing they did was, if someone went to close their account, a $10 a month offer would pop up in front of the account closer. Auctiva would deny this offer publicly and remove any mention of it from their message boards.

    5) Finally, Auctiva Jeff makes a public apology and offers a $9.95 a month plan for everyone. By this time, however, many people have already jumped into the willing and waiting arms of Auctiva's competitiors, or are so irate at what has occurred that they are leaving regardless.

    A number of things can be surmised from all of this, but the one that stands out in my mind is that it is highly doubtful Auctiva can survive financially, at least in its current form. They have lost a lot of customers and no longer are being paid by eBay's affiliate program. I don't know how their finances are, but based on what has occurred in the last few weeks, it is obvious that *they* at least didn't feel they could survive on $9.95 a month per customer, or they more than likely would have offered that to begin with. And that was when they expected to *have* a lot more customers. than it looks like they now do.

    My prediction is that they will be downsizing, and with that will be technical support and customer service issues. Unfortunately for them, from the customer viewpoint, they are now paying for something they used to get for free, so they will expect better, not worse, service. If you look at their message boards for the last couple of days, this seems to be exactly what is happening.

    I personally feel it is very risky to be investing thousands of hours of time building listings in their software and loading images onto their servers. I'm not going to say they are intentionally dishonest, but I will say they appear to be very unstable. It won't be the first time a listing service pulled the plug (I'm a SpareDollar survivor) when they decided they simply couldn't afford to operate.
  • very well described and argued, rizzlet. investing further in Auctiva is clearly a risk. thanks for thinking this thru!
  • As a follow up, I'd like to mention that making the transition to InkFrog has been relatively pain free. They have a program that will automatically move your pictures to their hosting (for all your listings, live or not.) They also have a template stripper that will remove Auctiva's templates from your listing (bearing in mind you'll still have to revise them once that's done.)

    And making new listings is pretty easy, and in some ways easier than Auctiva. I like the ability to manage my two eBay accounts from one InkFrog account. I like being able to get insurance from them without using a separate checkout system (that buyers generally hate), and making and posting new listings is easy.

    I will add one caveat, I didn't care for the templates InkFrog had (although I've heard they're hard at work on new ones), so I purchased a custom template from an eBay seller that I like a lot, for not very much money.

    All in all the move to InkFrog has been pretty painless, and the only fly in the ointment is having to pay Auctiva for a few months while I revise my store listings that still have their templates. Don't hesitate if you're thinking of switching, it's well worth it.
  • I started using Auctiva after all the gitches with Turbo Lister. I found Auctiva filled my needs and for "free" it was okay, but in the last few months I'd been looking at alternatives.

    So I was already considering paying for a service when Auctiva announced their pricing plan. When I saw what it would cost me monthly, the way they told everyone and the short period of time they gave us to decide, I was not only outraged, I ran for the hills as fast I could. I felt their service was not worth the pricing they were now asking.

    If they had come out with the $9.95 price plan at first, I may have been tempted, but I think I still would have tried out other services to see if they were better.

    I've moved, glad I did and won't be returning to Auctiva even if it was free again. I'm very happy with Inkfrog and glad Auctiva pushed me into the change.
  • Anyone who begins their first sentence with "So," is either self-important, patronizing, or about to launch into Bayspeak.

    Anybody else catch that?
  • Although I didn't buy into Auctiva.com marketing crap, I'm not very happy with the Auctiva Commerce Stores. The checkout system is still goofy to buyers and reallyAuctiva Commerce should of just eliminated the checkout button on the last page of the ordering system. Nor does it show the dollar amount to the buyer. DUMB! Not the end of the world, but I'm one to write four pargaraphs to inform people about software engineering stupidity. To make matters worse, google base is very tricky to work with. Finally, if you look at other sites they tell the customer thanks for an order and show a potential buyers items out of stock vs. clicking add to cart and finding out later on. Auctiva and these other companies want you to buy into these services. Are they really worth it? No in my opinion. Image hosting for one is free thru Photobucket.com and your gettings gigs. I do think the Vendio Platform from what I'm reading is nice if it allows me to combine all payments from one source vs. having to spend time looking at multiple sites to figure out shipping. Then, let's consider $9.95 a month to start with and no sales. Vendio from what I can tell has a better layout as to store names already and hopefully, the internet marketing is better. Do a search on auctiva Commerce stores and it's pretty much non existent. If you type in vendio stores your seeing at least one store listing in a search result.
  • I thought I might mention Sellerwise.net here, it’s an alternative for Auctiva’s Sellathon auction analytics service. 14-day trial is available. Check it out at http://www.sellerwise.net. Any questions feel free to ping us at support@sellerwise.net.
  • Like any long term relationship there are always the good times and bad times.
    I myself have enjoyed working with auctiva and understand there are going to be growning pains as the company redefines itself in this market.
    All I ask is that there is more openess and a quicker responce time when issues arise. I guess like any girl, I just want to feel speical and appreicated.
    Bottom line I'm here for the long haul.
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