E-Commerce & Social Networking Week in Review January 19, 2013

Straight from the source, here’s what happened in the world of e-commerce, social networking and selling online in the past week:

  • You Can’t Judge a Book By Its Cover. But….
    We’ve all heard the old idiom, “You can’t judge a book by its cover.” And that’s totally right — judging something based on a first glance often leads to false impressions and close-mindedness. However, covers, even in the age of eBooks, are still an incredibly…
  • Connecting with Our Partners at Affiliate Summit West
    Another Affiliate Summit is in the books and I suspect that many of you have returned home and started executing on some of the information and actionable contacts you picked up in Las Vegas. Additionally, we know that many of you can’t make the event each year and will gather takeaways from blogs…
  • 100 Senators and the 57th Inauguration
    The 44th President and 113th Congress on Twitter On Monday (Jan. 21), Barack Obama will be publicly sworn in as President. While buzz about the Inauguration builds on Twitter, the legislative branch has some news of their own: as of today, all 100 members of the Senate as well as 90% (398 members)…
  • Help Desk Hangouts: Going Google
    Editor’s note: On the Google+ Your Business page, we’re putting you in touch with Googlers and users who can help you as a business owner get the most out of our products and features.

    In our latest Help Desk Hangout On Air, we chatted with the Going Google team, who showed us a guide to help…

  • Bringing YouTube to Sundance and Sundance to you
    It’s that time of year, film buffs! The 2013 Sundance Film Festival kicks off this weekend, celebrating innovation in independent cinema and introducing creative talent to the world.

    Can’t make it to the festival? In The Screening Room, a YouTube channel curated by Sundance Institute and…

  • Early Age, Early Adopters: How Kids’ Aptitudes for Tech Change the Face of Reading
    Children interact with technology in a different way than we do. Their brains are like sponges, which means they are able to intuitively use any new technology without reference to older ones. Give a child an iPad and watch what happens — within minutes he’ll be more proficient than…
  • eBay Store Benefit You Probably Don’t Know About!
    Having an eBay store is a huge benefit as an eBay seller. I am constantly amazed at how many eBay sellers either don’t know about the benefits or don’t take advantage of them. To be honest, most of us are probably simply to busy to take advantage of ALL the benefits ALL the time. Here [...]
  • NHL on Twitter: #hockeyisback
    The much-awaited start of this year’s @NHL season is Saturday. That’s right, puck fans, #hockeyisback. When the news was first announced earlier this month, fans were so excited that there were more tweets about the NHL than during the final Stanley Cup game last season. As the new season kicks off…
  • Update to Domain Requirements Coming January 23rd!
    If you’ve been part of our program for any period of time, you’re probably aware of our policies regarding domain registration and validation. For some of you, those requirements meant a bit of extra work, and for others it meant you weren’t able to participate in our program at all. Today, we’re…
  • Winter Template Wonderland
    The holidays are over, but the cold weather is still here. During this time of year, warm winter apparel, snow sports, cozy cabins and snowy weekend getaways all come to my mind.

    If you sell seasonal items or would just like to give your listings some seasonal flair, Auctiva has lots of templates…

  • Big Game, Big Opportunities
    The big game to determine who will be crowned the 2012-2013 NFL season champion is quickly approaching, with four teams still in the hunt for the ultimate goal of making it to New Orleans.

    Whether football fans are lucky enough to score tickets to the game or plan to watch it from the comfort of…

  • Let Customers “See Inside” Your Business with Google Business Photos
    Since the official launch of Google Business Photos in January 2012, over 100,000 businesses have used the feature to virtually invite customers inside their doors. With the use of high-quality panoramic imagery and Street View technology, businesses have been able to offer customers an interactive…
  • Your optimization checklist, Part 1
    With a fresh start to the year, now is a great time to review your AdSense strategy to ensure you’re making the most out of your ads. With that in mind, we’re kicking off a two-part optimization checklist series to help you increase your earning potential. In this first post, we’ll review some…
  • Tracking the Oscar buzz
    The Oscars may still be six weeks away, but Twitter is already buzzing about the past year’s biggest and best films. And now you can track and measure that conversation with the Twitter Oscars Index, available at oscars.twitter.com.

    Year-round, movie buffs come to Twitter to discuss, analyze,…

  • Affiliate Summit West in Pictures
    They say that a picture is worth a thousand words – in the case of Affiliate Summit West 2013 (#ASW13), that adage is definitely true. Nearly our entire eBay Partner Network Team has gathered at Caesars Palace in Las Vegas to mix and mingle with the affiliate industry elite and we thought we…
  • 2013 Predictions for the eBook
    2012 was a landmark year for both independent publishers and eBooks. While eBooks surged ahead of sales of hardcover books, independent publishers were heralded with widespread acclaim and acceptance as part of a vibrant literary scene. This piece on NPR, summarizes the hurdles that independent…
  • 4 Ideas to increase your Amazon Traffic
    One of the biggest complaints I hear whenever someone mentions Amazon is that a lot of sellers are in competition with other sellers who seem to be selling the exact same product as everyone else. If this is the case for you, you know it can be hard to make your products stand out. It [...]
  • Plan your Big Game party on YouTube
    You don’t have to be an American football fan to know that the Big Game is almost here. It’s one of the biggest sports moments of the year, and we’re doing our bit to share the authentic Big Game experience, with the Ad Blitz Pre-Game program.

    All those recipes for hot wings, multi-layer dips…

  • This Week on Twitter: 14 January
    On most Mondays, this series alerts you to key things happening on Twitter in the coming week. A live chat with the cast of your favorite TV show, a Q&A with a candidate or author, a pro sports team Tweepstakes — this is the way to keep current on the can’t-mss moments on Twitter for the week…
  • 2013 ABNA contest is open! Enter for your chance to win.
    Enter today for your chance to win a book deal with Amazon Publishing.
  • A look back at Hollywood’s golden night
    Full of laughs, tears, and surprises, tonight’s Golden Globe awards show (and red carpet) rang up over 3.6 million Tweets, bringing the grand total of Globes-related Tweets over the past 24 hours up to 4.2 million.

    During the show, viewers at home tweeted along with all of the night’s most…

  • Under the AdWords Hood Series: AdWords Policy
    Director of Engineering for Advertising at Google, David Baker and AdWords Specialist Lindsay Brownell hosted a Hangout on Air yesterday as the first installment of the four-part “Under the AdWords Hood” series. This series sheds light on topics that you chose in a vote on the Google Ads…
  • Hawaii Five-0 lets viewers decide whodunit
    Have you ever wished that you had the chance to direct an episode of your favorite show? Do you think you’d make a great detective? Next week CBS’ Hawaii Five-0 (@HawaiiFive0CBS) is letting the viewers sit in the director chair and put on their detective hat.

    Fans of Hawaii Five-0 will be able to…

  • Vote for your favorite January “On The Rise” nominee
    In our monthly On The Rise program, we identify four partners whose channels are seeing significant growth but haven’t yet reached the 100,000 subscriber mark. This month, with your help, we’re excited to introduce you to four popular and promising partners so you can help them grow their audience…
  • Opportunities for Self-Published Authors with Shelf Unbound
    A guest blog post from Shelf Unbound founder Margaret Brown. When we launched our first Shelf Unbound Writing Competition for Best Self-Published Book last fall, I was thrilled by the response (800+ entries), by the quality of the submissions, and by the sense of community I felt from engaging with…
  • Three New Year’s Resolutions for your Amazon Business
    The new year is upon us and you know what that means — everyone gets a clean slate. It’s a chance to start fresh with another year and this time get it right. Before we start all anew, however, let’s reflect on last year. Did you like the way you ran your Amazon business? Did [...]
  • New Creative Assets Live by January 15th!
    A while back eBay introduced a new logo and a refreshed approach to our overall customer experience. We know that many of you have been waiting patiently to get your hands on the new creative assets with our new logo. We’ve started to roll those out across the network and I’m happy to announce that…
  • Insights for 2013: Understanding Your Customers & The Full Value of Digital
    (cross-posted from the Analytics blog)

    We’re just a week into 2013, and we’re undeniably living in the new multi-screen age. Our day-to-day interactions with technology—and our expectations—have increased dramatically. We’re no longer content to wait until later to buy shoes or schedule travel…

  • Stars live-tweeting the Golden Globes
    The brightest stars in Hollywood will flock to the Beverly Hills Hilton for the Golden Globes Awards (@goldenglobes) this Sunday, Jan. 13 at 8 p.m. ET/ 5 p.m. PT. And while fans will be watching on their TVs from countries around the world, they can get even closer to the show and feel like they’re…
  • Love for Sale on eBay
    OK, well not really, but the headline probably got your attention. We wanted to make sure our publishers knew about an exciting promotional opportunity that eBay unveiled this morning.

    With Valentine’s Day right around the corner, love is in the air and that usually means a fair share of…

  • Lulu Says Goodbye to DRM
    Lulu was founded on the philosophy of breaking down barriers that prevent talented authors from sharing their knowledge and telling their stories. Our goal is to help authors reach the broadest possible audience by providing tools to create, publish, market and sell their remarkable work. In an…
  • An Employee Lists for the First Time, Part 2
    In early December, Auctiva’s Web Content Strategist Andy Bonnenfant was listing with Auctiva for the first time. His collectible hat didn’t gain much attention—or bids—but he did end up making a sale.

    “I basically broke even in the end, but at least I cleared up some space in my house,” he…

  • Cosmo’s Twitter chat with Julianne Hough
    As more and more musicians, actors and athletes — everyone from Kobe Bryant to Megan Fox — join Twitter, fans can engage and chat directly with their favorite stars. Today, for instance, @Cosmopolitan Magazine is offering you the chance to have February cover girl and “Safe Haven” star…
  • Sellers: Join our FREE Seller Protection Workshop on January 9, 2013. Talk to the team and learn how eBay protects you
    On Wednesday, January 9, from 10:00 a.m—11:30 a.m. PT, the eBay Seller Protection Team will be hosting a FREE online workshop with live Q&A for sellers. You’ll learn how eBay protects sellers and the steps you can take to help ensure maximum protection for your business. And, if you have…
  • eBooks: A Home for Long-Form Journalism
    Have you heard the phrase ‘eBook singles’? If not, this refers to short pieces of fiction or journalism that are sold for less than five dollars. The success of eBook singles has paved the way for bigger players to get involved. Last week The New York Times released its first eBook Snow…
  • Drop-Offs, Pick-Ups and Same-Day Delivery – Oh, My!
    It’s a new year and eBay is already on the go. They have now officially rolled out three new pilot programs for 2013. “Drop-Off”, “Pick-Ups” and same-day delivery. While the first two are designed to entice new sellers to try eBay, the same-day delivery appears to be eBay’s attempt to…
  • This Week on Twitter – 7 January
    On most Mondays, this series alerts you to key things happening on Twitter in the coming week. A live chat with the cast of your favorite TV show, a Q&A with a candidate or author, a pro sports team Tweepstakes — this is the way to keep current on the can’t-mss moments on Twitter for the…

Selling online since 1997, Hillary is the author of Beyond Amazon, eBay, and Etsy and The Trading Assistant’s Assistant. She is also a niche blogger, fiction writer and bestselling playwright when you aren’t looking. You can connect with Hillary via social media using any of these links:

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