Another weird link removal request for content they asked me to post: Is this some kind of spam/scam?

Remember this weird post? The one where a company that had asked me to share their infographic then turned around and told me to remove it because the traffic I was sending them was “unnatural”? Well check out this similar one I just got:

Greetings!

I’m [Name], and I work for [Site name]. Do not adjust your screens! This is, in fact, a form letter. I would love to make each note personal, but there are too many people to contact.

I’m writing to bring your attention the links leading to our site on thewhineseller.com/author/admin/page/12/. I am hoping you can remove the links leading to [Site Name] and its internal pages from your site, thewhineseller.com. This isn’t because I believe your site is harming ours. It’s because I don’t want to leave you with a broken link or irrelevant citation. I know this is vague, but we’re simply cleaning up our content.

Please let me know if you’re willing to help!

Thank you for your time,
[Name]
[Site]

Firstly, that link takes you to a page in my archives that… doesn’t have a single post with their link on it. But I did some digging a found a post with their link and it was… another freaking infographic that someone had specifically ASKED me to share. Not from the same website, though, if you were curious.

It’s this part that really gets me:

This isn’t because I believe your site is harming ours. It’s because I don’t want to leave you with a broken link or irrelevant citation. I know this is vague, but we’re simply cleaning up our content.

What the heck? This doesn’t make me any less confused than the weird negative tone of the other link removal request.

Is this some kind of weird spam or scam I’m just not understanding? Is anyone else getting messages like this? What do you think they mean?