Today we’ve got guest whiner Karen Smith from Dpack with a cool infographic about why you should consider selling on Amazon. Take it away, Karen! -The Whine Seller You Already Sell Online, then why sell on Amazon? If you have an e-commerce website and sell your products online, you must be aware of the popularity of Amazon. Founded in 1994 by Jeff Bezos as an online bookstore, the website has an active customer base of over 300 million. More than 3.5 million products sold daily range from daily needs such as bread, toothpaste, kitchen utensils, to large appliances like refrigerator...Read More
Note from Hillary (4/1/15) Prince from Veeqo had emailed me and asked me if he could write a guest post. I said sure. Except he didn’t tell me that he was going to be posting the exact same post on the Veeqo company blog that same day. I don’t mind if a company recycles guest content a few weeks later on their own site or even other sites but to not disclose that is tacky and otherwise Not Cool. A big apology to my readers for the recycled content. At least the info is still good. Couple of bad...Read More
Crowdfunding, which is a form of online fundraising for those not in the know, has become massively popular, and people are using websites such as Kickstarter and Indiegogo to raise funds for anything from a new product or business, to disaster relief and personal financial needs. But as I’m currently running my own campaign to raise funds to promote my upcoming book, Revolution Z, I have learned several important things about the process that everyone needs to know before diving into their own campaign. This isn’t a How-To guide, or a guide to help you choose the best Crowdfunding...Read More
In today’s post, I wanted to let 3Dsellers, the largest eBay app developer, introduce their new eBay Store Designer app as it looks simple to use and useful tool for sellers. I’ll let Tzipi Shindler of 3Dsellers take it from here. -Hillary Statistics show that eBay store owners that redesigned their eBay stores systematically see a lower bounce rate, increase in impressions and increase in sales. A great example of a store that went through this change is Jomashop, an eBay store that is featured in eBay’s success stories. Following their store redesign and optimization Jomashop experienced a 17% decrease...Read More
If you’re an ecommerce seller, the competition is fierce. You compete against millions of other sellers, not just in the marketplace you put up shop but across the entire Internet. Ask yourself – do you stand out? Look credible? Will buyers remember you? Will they come back and buy again? Will they recommend you to others? A lot of that depends on your brand. Yes, images of a red-hot branding iron flash to mind. But forget about Bessie, what’s a brand today? Apple’s Brand Promise To understand a brand, it might be easiest to think of Apple. When they announce a new product, we have certain expectations before we know anything about it. These are promises the Apple brand makes to us. Most of us think: it will be cool, easy to use, elegant, empower us to do more…and oh yes, more expensive! These brand promises differentiate Apple from its competitors and help them get that extra money. What’s Your Brand Promise? A gentleman on a buyer’s panel at a recent eBay: On Location event said, “I look at sellers not as product providers but as service providers.” The reality is you’re selling yourself, your business along with your products. And you sell your business through your brand. So what’s your brand promise? What would a buyer expect if they bought from you? Will they trust you? Expect a...Read More
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