This is post 23 of 23 in the series “eBay Marketing Makeover” Simplify your terms and conditions You know that huge chunk of text in your default listing template? It’s time to trim that monster down to make it less intimidating. Here’s what to do: Read over all your terms and conditions that you list in the listing itself. Keep in mind that your buyers are less likely than ever to actually read your description text and see how much of it you can trim down. You can often consolidate multiple terms into a single sentence. You want it...Read More
Author: Hillary DePiano
This is post 22 of 23 in the series “eBay Marketing Makeover” Create a generous return policy Offering a return policy won’t just increase both your sales and visibility on the eBay marketplace, a generous return policy can even decrease the number of returns you get overall. Here’s what to do: Set up your return policy on your eBay listings. You can revise the return policy on all your listings at once using the bulk edit tools. Make it as generous as you can both in terms of time and what you offer. I also recommend setting yourself up...Read More
This is post 21 of 23 in the series “eBay Marketing Makeover” Set up a good customer-service philosophy The customer may not always be right, but you should still make sure you’ve got your head on correctly when you approach buyer disagreements and issues. Here’s what to do: Write down a customer service philosophy for your company. You may already have some policies in place, and now’s a good time to articulate them in black and white for later reference. This doesn’t need to be complicated. I’ve often found that keeping in mind the golden rule of treating others...Read More
This is post 20 of 23 in the series “eBay Marketing Makeover” A good product sells itself There’s an expression in business that says a good product will sell itself. While that’s an oversimplification, it’s true that quality makes a marketer’s job that much easier. When what you’re selling is good, it will naturally lend itself to more repeat business and good word of mouth. But your product isn’t just the physical items in your store, it’s actually the whole sales process from start to finish. In this section, we’re going to focus on making the buyer’s experience as...Read More
Posted by Hillary DePiano | Aug 16, 2017 | Customer Service & Bettering your Business, eBay, Etsy and other Marketplace Selling, Marketing and Promotion, Timeless, Tips, Tricks and Insider Advantages | 0 |
This is post 19 of 23 in the series “eBay Marketing Makeover” Proofread everything Here’s what to do: Go through every bit of that text you went over in the last step and proofread it. While your company voice may deliberately play with grammar, you want to check for any unintentional errors as well as spelling and punctuation. We’re doing this on a separate item from the rewriting because it’s much easier to find errors when you’ve let the writing sit for a while instead of when it’s fresh off your fingertips. All writing errors are not created equally....Read More
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- Guest Post: Why You Should Be Selling With Amazon [Infographic]
- Shorten & simplify your item listing text for the TL; DR generation of buyers
- It’s true! A good return policy is a marketing strategy that courts word of mouth
- Good customer service means more word of mouth, sales and repeat buyers
- A quality product is easier to market and sell
- How to change the payment method for eBay shipping labels to a credit card or PayPal balance
- The Advantages and Disadvantages of Selling on eBay today
- How to scam eBay sellers and get all your items for free!
- When is the best time to list my item on eBay? Auctions or Fixed Price
- USPS adds much needed features to their PO Box service: Email/Text mail notifications, street addressing, signature on file
Also by: Hillary DePiano