Author: Hillary DePiano

Save Net Neutrality

When the FCC first announced that they were thinking of doing away with Net Neutrality, I outlined a week of posts on the subject for you because this is a BIG FAT HAIRY DEAL for us online sellers. Net Neutrality is essential for us to run our businesses on the web as we do now. But a bad combo of personal stuff and other commitments means we’re nearly out of time and I never got to share any of those articles. But there are a few hours left before they make this decision so I’m going to very quickly...

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Shorten & simplify your item listing text for the TL; DR generation of buyers

This is post 23 of 23 in the series “eBay Marketing Makeover” Simplify your terms and conditions You know that huge chunk of text in your default listing template? It’s time to trim that monster down to make it less intimidating. Here’s what to do: Read over all your terms and conditions that you list in the listing itself. Keep in mind that your buyers are less likely than ever to actually read your description text and see how much of it you can trim down. You can often consolidate multiple terms into a single sentence. You want it...

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It’s true! A good return policy is a marketing strategy that courts word of mouth

This is post 22 of 23 in the series “eBay Marketing Makeover” Create a generous return policy Offering a return policy won’t just increase both your sales and visibility on the eBay marketplace, a generous return policy can even decrease the number of returns you get overall. Here’s what to do: Set up your return policy on your eBay listings. You can revise the return policy on all your listings at once using the bulk edit tools. Make it as generous as you can both in terms of time and what you offer. I also recommend setting yourself up...

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Good customer service means more word of mouth, sales and repeat buyers

This is post 21 of 23 in the series “eBay Marketing Makeover” Set up a good customer-service philosophy The customer may not always be right, but you should still make sure you’ve got your head on correctly when you approach buyer disagreements and issues. Here’s what to do: Write down a customer service philosophy for your company. You may already have some policies in place, and now’s a good time to articulate them in black and white for later reference. This doesn’t need to be complicated. I’ve often found that keeping in mind the golden rule of treating others...

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About The Whine Seller

Hillary "The Whine Seller" DePiano

With two decades of ecommerce experience behind her, author Hillary "The Whine Seller" DePiano would never claim to be an expert on selling online but she's sure put in enough hours to play one on TV. Read more...

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