Author: Hillary DePiano

Use the power of writing voice to speak directly to your ideal customer

This is post 18 of 23 in the series “eBay Marketing Makeover” Reevaluate and rewrite with your ideal customer in mind From listings to form emails, there’s a lot of written word involved with selling on eBay. Let’s take the time to make it all consistently speak to your ideal customers to encourage more sales. Here’s what to do: A few steps ago, we wrote up a list of everything we knew about our existing customers to get a picture of what our ideal customer is like. Now it’s time to make sure we’re talking to those ideal customers...

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Prepare a description of your eBay store in varying lengths to give your buyers the best first impression

This is post 16 of 23 in the series “eBay Marketing Makeover” Write up an official biography for your company It’s time to properly introduce yourself to your ideal customer. Here’s what to do: Chances are you already have some kind of introduction to yourself or your company somewhere on your store already, maybe on your About Me or MyWorld page or in your store header. Even if you do, start fresh with a blank document and write a new one. You can always compare the two versions later and steal the best bits from each, but sometimes it’s...

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Guide buyers to your items by using your top eBay keywords on all your sites and social profiles

This is post 15 of 23 in the series “eBay Marketing Makeover” Optimize the keywords in your external presence Here’s what to do: Take a look at your social media presence, your external website, your blog or wherever else your company is beyond eBay. The same general rules apply to keywords here. Your social media bio, the title of your website, and the categories of your blog are all opportunities to use the terms your buyers are most likely to search for. Search engines love social media and blogs in particular and both will often appear even higher in...

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So, um, hey. How ya been? Uh, yeah, it *has* been a while and that’s… kind of a funny story. See, I didn’t mean to take a year + hiatus from this blog. In fact, I didn’t mean to take a hiatus at all. And since the last thing I posted was about me possibly closing my eBay store you probably thought I fell off the face of the earth, didn’t you? Well, here’s what actually happened. I decided not to close my eBay store and then didn’t queue up any more posts here because I was about to...

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About The Whine Seller

Hillary "The Whine Seller" DePiano

With two decades of ecommerce experience behind her, author Hillary "The Whine Seller" DePiano would never claim to be an expert on selling online but she's sure put in enough hours to play one on TV. Read more...


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