This is post 18 of 23 in the series “eBay Marketing Makeover” Reevaluate and rewrite with your ideal customer in mind From listings to form emails, there’s a lot of written word involved with selling on eBay. Let’s take the time to make it all consistently speak to your ideal customers to encourage more sales. Here’s what to do: A few steps ago, we wrote up a list of everything we knew about our existing customers to get a picture of what our ideal customer is like. Now it’s time to make sure we’re talking to those ideal customers...Read More
Author: Hillary DePiano
Posted by Hillary DePiano | Aug 2, 2017 | Customer Service & Bettering your Business, eBay, Etsy and other Marketplace Selling, Marketing and Promotion, Social Networking and Blogging, Timeless, Tips, Tricks and Insider Advantages | 0 |
This is post 17 of 23 in the series “eBay Marketing Makeover” Create a standard logo and avatar Mobile has made ecommerce more visual than ever before, and your logo is often a buyer’s first impression of your company. You want it to not only give a good one but also reflect your selling personality. Here’s what to do: This step is very similar to the previous one but deals with graphics instead of words. If don’t already have a logo, there are a variety of logo generators online that do a great job for free. (Just for fun,...Read More
Prepare a description of your eBay store in varying lengths to give your buyers the best first impression
This is post 16 of 23 in the series “eBay Marketing Makeover” Write up an official biography for your company It’s time to properly introduce yourself to your ideal customer. Here’s what to do: Chances are you already have some kind of introduction to yourself or your company somewhere on your store already, maybe on your About Me or MyWorld page or in your store header. Even if you do, start fresh with a blank document and write a new one. You can always compare the two versions later and steal the best bits from each, but sometimes it’s...Read More
This is post 15 of 23 in the series “eBay Marketing Makeover” Optimize the keywords in your external presence Here’s what to do: Take a look at your social media presence, your external website, your blog or wherever else your company is beyond eBay. The same general rules apply to keywords here. Your social media bio, the title of your website, and the categories of your blog are all opportunities to use the terms your buyers are most likely to search for. Search engines love social media and blogs in particular and both will often appear even higher in...Read More
So, um, hey. How ya been? Uh, yeah, it *has* been a while and that’s… kind of a funny story. See, I didn’t mean to take a year + hiatus from this blog. In fact, I didn’t mean to take a hiatus at all. And since the last thing I posted was about me possibly closing my eBay store you probably thought I fell off the face of the earth, didn’t you? Well, here’s what actually happened. I decided not to close my eBay store and then didn’t queue up any more posts here because I was about to...Read More
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- Shorten & simplify your item listing text for the TL; DR generation of buyers
- It’s true! A good return policy is a marketing strategy that courts word of mouth
- Good customer service means more word of mouth, sales and repeat buyers
- A quality product is easier to market and sell
- Nothing says unprofessional like spelling & grammar mistakes in your eBay store
- How to change the payment method for eBay shipping labels to a credit card or PayPal balance
- The Advantages and Disadvantages of Selling on eBay today
- Dear online seller who lies on your international customs forms & marks your items as "GIFT,"
- USPS adds much needed features to their PO Box service: Email/Text mail notifications, street addressing, signature on file
- It ships fast! It ships free! It... hurts my eBay Top Rated Seller status?
Also by: Hillary DePiano