Kathy from Kat’s Kloset is working on an eBook for female entrepreneurs and she asked me what advice I would share about starting a business. I can’t think of any advice I would give to a woman that I wouldn’t also give to a man so I decided to open this up instead to the [...]
There is a big push for big companies to offer more customer support options like Twitter, Facebook and chat. But what about us small businesses? Is email still good enough for us or should we be reaching out to our customers in more ways? For many years, we used the little HTML section on the [...]
23Sep09
Why your online store needs a return or exchange policy (even if you really don’t want to offer one)
eBay instituted a policy this week that requires all sellers to specify a return policy on every listing. While most stores still leave the decision to have a return policy up to the sellers and don’t require it, no matter where you sell, you should have a return policy. I used to teach a workshop [...]
