I must say, having been an avid user of Lulu for 6 years now, this is only the second price change that they have done since 2002 so it doesn’t get me too worked up, especially since its nothing dramatic.
However, Lulu users are usually pretty resistant to change so I can imagine this ruffling some feathers. The good news is that, in addition to raising some prices, they also lowered some other prices and introduced a new, cheaper format with a lesser paper quality that should appeal to some sellers. In addition, smaller books now cost less than larger books which is a big change over their previous one price fits all model.
For the full announcement right from the source (CEO and Owner Bob Young) you can read his letter here. He also includes email addresses where you can address your comments, feedback and suggestions.
In addition to these changes, Lulu is easing the pain of this transition with new, lower prices on bulk pricing for the month of October and they lowered the minimum for custom orders to only 100 down from 250. If you are interested in taking advantage of this offer here is what you need to do to get a quote:
To find out how great your savings can be, please email us at email@example.com so you can receive your personalized quote.
Please include in your email:
- Your email address
- The title of the book you are inquiring about, along with it’s unique content ID number (you can find this number in your Lulu account unter the “MyLulu” tab)
- The quantity you require
A bulk orders representative will return your request within three business days so you can see just how great the savings can be for you!
How does this affect your Lulu sales habits? I hope to be able to do a side by side comparison of a few book types later this week to see what these changes mean in real money terms but if you’ve already done the math, by all means please share below!