my favorite description of Best Match so far

“How would you like this? You go to Macy’s and ask for the necktie section, and instead of the clerk letting you shop, she comes back with five neckties from which to choose. When you ask to see them all, she says “there’s just too much abundance over there, these are the Best Match for you.”-Genuine Seller

Read the rest of the angry but very good article here about one of eBay President, John “We talk and listen to customers, but for this kind of innovation, customers don’t always know what they want.” Donahoe’s, speeches.