You know that awkward feeling when your blog pages and sales copy just… don’t work?
Unlike an in-person meeting, there’s no opportunity for second chances when your written copy fails to get your point across. You had one shot to sell your message, and you blew it. You can’t take back your first impression, and yours was one, big, pathetic yawn.
So now what?
First, don’t panic. This happens to everyone.
You know that awkward feeling when you know exactly what you want to say, but can’t find the right words?
We’ve all been there. Stumbling through awkward sentences, babbling as we try to say what we need to say. We stammer and let our tongues trip… it’s never a pretty sight.
At least when you’re doing this face to face, though, you can salvage the moment. You can give a charming smile to ease the awkwardness, or fill in the blanks with body language–anything to get your point across. This just isn’t a luxury you have with your website or in your webstore.
So, what can you do?
Get it right before you send it out into the world.
The easiest solution? Hire a writer to do this for you.
Why would you hire a writer when you have a passing grade from 8th grade English class a good dictionary, and complete knowledge of what your clients want to hear?
- Efficiency. A professional is exactly that—someone who knows what they’re doing and how to do it quickly and well. After all, their livelihood depends on it. They’re going to be able to knock out pages of great copy in a fraction of the time it’s going to take you to do the same.
- Time. I’m guessing you can find plenty of other things to do with your time than struggling with obstinate sentences, can’t you?
- Expertise. A professional writer is going to be able to motivate your customers because they can communicate your message as effectively as possible.
- Tone. When you feel awkward about writing, it makes your writing awkward. Stilted. Stiff. Often full of jargon and convoluted grammar because you’re trying so hard to be “professional” you’re forgetting to sound like a person. Writers can help you with that!
Let’s not forget the final and possibly most important item.
The real problem with your copy may not be what you’re saying. After all, you already know your customers, and know what you need to say (what they want to hear).
Maybe the only real problem you have is that the raw material is good and solid, it’s just a little… rough.
So, here’s the secret that your competitors don’t want you to know:
You can make your already decent message shine if you get a professional writer to look it over and tidy it up. It makes all the difference between copy that drones and meanders to make its point and an economical pitch that says exactly what it needs.
In other words, it’s the difference between having web pages that are just okay and pages that are brilliant.
Think of it as hiring a decorator for your corporate offices… because in this day and age, your website pretty much is your office. It’s what your clients see, and more important, it’s what your prospects see. If you’re okay with something that looks adequate, that’s fine. But… couldn’t it be better? Maybe all you really need is some polish, like a fresh coat of paint to make you look your best.
After all, if the point is to be professional, you want to look professional.