- Start reading eBay Marketing Makeover for free right here!
- Do you really need an eBay store to be a successful seller?
- Know your limits
- Writing as a marketing tool: Proofread & punch-up ALL your copy from listing text to form emails
- Work on encouraging repeat business and word of mouth before you do any other marketing
- Analytics & buyer tracking are the key to focusing your selling efforts
- There’s someone out there who just loves what you’ve got for sale. Zero in on them!
- Know your limits: Sometimes it’s better to hire someone
- Work to keep & grow the customers you have now before you look for more
- Focus your marketing & selling efforts by setting up visitor tracking & traffic analytics
- Identify your ideal customers and tailor your selling to them
- Rethink your social & selling persona to increase sales by speaking directly to your ideal customer
- Collect your keywords: Exactly what is SEO & how do you take advantage of it?
- Optimize the keywords in your eBay listings themselves for more sales & traffic
- Guide buyers to your items by using your top eBay keywords on all your sites and social profiles
- Prepare a description of your eBay store in varying lengths to give your buyers the best first impression
- Give your eBay selling or store a memorable logo and avatar for visual consistency
- Use the power of writing voice to speak directly to your ideal customer
- Nothing says unprofessional like spelling & grammar mistakes in your eBay store
- A quality product is easier to market and sell
- Good customer service means more word of mouth, sales and repeat buyers
- It’s true! A good return policy is a marketing strategy that courts word of mouth
- Shorten & simplify your item listing text for the TL; DR generation of buyers
Optimize the keywords in your external presence
Here’s what to do:
Take a look at your social media presence, your external website, your blog or wherever else your company is beyond eBay. The same general rules apply to keywords here. Your social media bio, the title of your website, and the categories of your blog are all opportunities to use the terms your buyers are most likely to search for. Search engines love social media and blogs in particular and both will often appear even higher in search results than your listings.
Even when you’re writing a chunk of text where you’re using complete sentences or a specific tone or voice, there are always opportunities to sneak in more keywords or at least to make sure you’re using the right ones. For example, you usually refer to what you sell as “ottomans,” but if the more common name for them is “footstools,” you should start using the other term as well. Beyond the static text, keep in mind that the more often you write about a word or phrase, be it a social post, a blog post or an article on a website, the higher you’ll rank for that topic overall.
Why are we doing this?
If someone’s searching for terms related to what you sell, you want give them both the best chance of finding you and finding you before they find someone else. As long as your external presence always links back to your items anyway, take advantage of the search engine placement your off-eBay presence may have. Beyond the traffic boost, the more potential fans and followers that discover you, the more likely they are to become buyers in the future.