Optimize the keywords in your external presence
Here’s what to do:
Take a look at your social media presence, your external website, your blog or wherever else your company is beyond eBay. The same general rules apply to keywords here. Your social media bio, the title of your website, and the categories of your blog are all opportunities to use the terms your buyers are most likely to search for. Search engines love social media and blogs in particular and both will often appear even higher in search results than your listings.
Even when you’re writing a chunk of text where you’re using complete sentences or a specific tone or voice, there are always opportunities to sneak in more keywords or at least to make sure you’re using the right ones. For example, you usually refer to what you sell as “ottomans,” but if the more common name for them is “footstools,” you should start using the other term as well. Beyond the static text, keep in mind that the more often you write about a word or phrase, be it a social post, a blog post or an article on a website, the higher you’ll rank for that topic overall.
Why are we doing this?
If someone’s searching for terms related to what you sell, you want give them both the best chance of finding you and finding you before they find someone else. As long as your external presence always links back to your items anyway, take advantage of the search engine placement your off-eBay presence may have. Beyond the traffic boost, the more potential fans and followers that discover you, the more likely they are to become buyers in the future.