- Start reading eBay Marketing Makeover for free right here!
- Do you really need an eBay store to be a successful seller?
- Know your limits
- Writing as a marketing tool: Proofread & punch-up ALL your copy from listing text to form emails
- Work on encouraging repeat business and word of mouth before you do any other marketing
- Analytics & buyer tracking are the key to focusing your selling efforts
- There’s someone out there who just loves what you’ve got for sale. Zero in on them!
- Know your limits: Sometimes it’s better to hire someone
- Work to keep & grow the customers you have now before you look for more
- Focus your marketing & selling efforts by setting up visitor tracking & traffic analytics
- Identify your ideal customers and tailor your selling to them
- Rethink your social & selling persona to increase sales by speaking directly to your ideal customer
- Collect your keywords: Exactly what is SEO & how do you take advantage of it?
- Optimize the keywords in your eBay listings themselves for more sales & traffic
- Guide buyers to your items by using your top eBay keywords on all your sites and social profiles
- Prepare a description of your eBay store in varying lengths to give your buyers the best first impression
- Give your eBay selling or store a memorable logo and avatar for visual consistency
- Use the power of writing voice to speak directly to your ideal customer
- Nothing says unprofessional like spelling & grammar mistakes in your eBay store
- A quality product is easier to market and sell
- Good customer service means more word of mouth, sales and repeat buyers
- It’s true! A good return policy is a marketing strategy that courts word of mouth
- Shorten & simplify your item listing text for the TL; DR generation of buyers
A good product sells itself
There’s an expression in business that says a good product will sell itself. While that’s an oversimplification, it’s true that quality makes a marketer’s job that much easier. When what you’re selling is good, it will naturally lend itself to more repeat business and good word of mouth. But your product isn’t just the physical items in your store, it’s actually the whole sales process from start to finish.
In this section, we’re going to focus on making the buyer’s experience as positive as possible from start to finish. Satisfied customers will come back, and they’ll tell their friends, two things that are essential for sales growth. Moreover, giving your entire sales process a marketing makeover will make the new visitors who come to your store from your external marketing efforts more likely to turn into customers. First impressions are very important, and a buyer that’s turned off before they even get to the “Buy” button isn’t going to proceed.
As an eBay seller, a lot of the user experience is out of your control because so much of the sales flow is controlled by eBay. That’s actually both the good and bad news. It’s good news because they have hundreds of experts working on perfecting their user experience on their end, and it saves you the hassle and expense of having to set something up yourself or hiring someone to do it. But while you can often trust their experts to give your buyers a smooth experience, every eBay seller knows that sometimes they botch things up big time and create more headaches than they help. Whether eBay’s platform is being a help or a hindrance at the moment, it makes it all the more important to polish the elements that are within your control.
And if you know eBay’s done something that’s giving your buyers grief, head it off whenever possible with helpful messaging or alternatives that help them navigate around the bump so their sale will still go off without a hitch.