- Start reading eBay Marketing Makeover for free right here!
- Do you really need an eBay store to be a successful seller?
- Know your limits
- Writing as a marketing tool: Proofread & punch-up ALL your copy from listing text to form emails
- Work on encouraging repeat business and word of mouth before you do any other marketing
- Analytics & buyer tracking are the key to focusing your selling efforts
- There’s someone out there who just loves what you’ve got for sale. Zero in on them!
- Know your limits: Sometimes it’s better to hire someone
- Work to keep & grow the customers you have now before you look for more
- Focus your marketing & selling efforts by setting up visitor tracking & traffic analytics
- Identify your ideal customers and tailor your selling to them
- Rethink your social & selling persona to increase sales by speaking directly to your ideal customer
- Collect your keywords: Exactly what is SEO & how do you take advantage of it?
- Optimize the keywords in your eBay listings themselves for more sales & traffic
- Guide buyers to your items by using your top eBay keywords on all your sites and social profiles
- Prepare a description of your eBay store in varying lengths to give your buyers the best first impression
- Give your eBay selling or store a memorable logo and avatar for visual consistency
- Use the power of writing voice to speak directly to your ideal customer
- Nothing says unprofessional like spelling & grammar mistakes in your eBay store
- A quality product is easier to market and sell
- Good customer service means more word of mouth, sales and repeat buyers
- It’s true! A good return policy is a marketing strategy that courts word of mouth
- Shorten & simplify your item listing text for the TL; DR generation of buyers
You know that huge chunk of text in your default listing template? It’s time to trim that monster down to make it less intimidating.
Here’s what to do:
Read over all your terms and conditions that you list in the listing itself. Keep in mind that your buyers are less likely than ever to actually read your description text and see how much of it you can trim down. You can often consolidate multiple terms into a single sentence. You want it to be both short and simple but also friendly. Instead of a large paragraph of text, try to separate it out into a bulleted list to make it friendlier to the eyes.
Remove any threats or other nasty warnings. Your customer is innocent until proven guilty and not to blame for the sins of any buyer you’ve encountered before. A negative attitude in your listings will cost you much more in sales from good people put off than it will ever save you from imagined fraud.
How much of what you list in your terms is even necessary anymore? Many of us eBay old-timers crafted our terms many site updates ago, and we’re qualifying things that aren’t even relevant anymore. You really don’t need to cover for every single eventuality in your terms, but if you must, make sure that info is well below the description so you’ll at least have a chance to pitch your item to your buyer before you potentially scare the buyer off with disclaimers.
Why are we doing this?
Over complicated terms and conditions, or even a large, intimidating block of text, turn buyers off. With so many buyers browsing on their mobile, they’ve never been less interested in your text. A shorter, simpler text presentation at least increases the chances that they’ll actually read it and not be turned off by it.
If you’ve done some buying on eBay, you know that some sellers are downright mean and nasty in their listing text, especially in their terms and conditions. This isn’t just unprofessional, it’s downright stupid! No one wants to do business with a seller that is not only advertising their history of bad transactions but their bad attitude at the same time.
Your listings are a seduction. You want to tell the buyer enough to get them interested in committing to buying from you. You don’t start out a first date detailing every detail of your past relationships–good or bad–and your listing text is the same way.