The following is a guest post from Zach Painter from siegemedia. -T. W. Seller
If you own and operate your own ecommerce store, or are considering starting your own, then you’ve likely figured out that a big success factor is staying up to date with the latest online shopping trends. While that sounds easy, the ecommerce industry as a whole is constantly changing, and online shoppers are savvier now more than ever.
So how can you stay ahead of the curve? One way is to update your store’s shopping experience so that it better suits your consumers’ behaviors and needs. For instance, the average ecommerce site can increase its conversions 35.26% just by improving its checkout design. While this doesn’t mean that your checkout web pages are badly designed, it never hurts to look into your checkout process to see if you could tailor it more to your audience.
Reading up on ecommerce stats keeps you updated about current consumer behaviors so you can adjust your site as needed. One common fix for many sites is optimizing their web pages so that they offer a better mobile experience. Not only does this improve your site’s SEO visibility, it also makes your ecommerce store that much more accessible to the 65% of online shoppers that prefer to use their smartphones when making online purchases
Once you start reading up on all the ways you need to improve your site, it can be become overwhelming (think about voice search, omnichannel opportunities, or even social media stats). That’s why it’s crucial to learn who your target audience and what would best suit them. To learn more about shopping stats and how they can help improve your site, check out the infographic provided by Wikibuy below: