How to embed a preview of your Kindle book directly into a webpage or blog post

Sometimes the best tool you have to market your eBook is the content of your book itself. Readers can already download a free preview of any Kindle book through Amazon but you can do one better. You can actually embed the Kindle Cloud Reader into your website or blog itself so that your potential customers can start to read your eBook before they even leave your website.¬†Once you have them hooked, it’s only one click from within the widget to purchase the book through Amazon.

Setting up your own Kindle preview is easy. Below, you’ll see a sample Kindle preview widget displaying a preview of the Kindle edition of my eBook Beyond Amazon, eBay, and Etsy.

To make one of your own, simply click the Embed button in the top right hand corner of my widget.

In the window that pops up, select Customize. Once there, you can change the size to whatever works best for your site. Optionally add your Amazon Associate Tag so that you’ll get a referral credit for any sales that result (which is a handy way to track how well this widget is working at generating sales). But most important step of all is to change the ASIN to the Amazon Standard Identification Number for the book you want to embed. If you don’t know this off the top of your head, you can find it on the Amazon product page for your book. This will change the widget from one displaying my book to one displaying yours.

Once you’ve made those changes, copy the newly revised code from the text box and add it to your own website. Presto! Now your visitors can start reading your book without ever leaving your website making it that much more likely they’ll purchase it.

Once you’ve added the code to your website, leave a link below so we can see it in action! I’m hoping we’ll amass plenty of examples of how to make the most of this handy widget.

What other uses can you think of for this neat feature?

Author: Hillary DePiano

Selling online since 1997, Hillary is the author of several books and eBooks about ecommerce and publishing including eBay Marketing Makeover, Beyond Amazon, eBay, and Etsy and Sell Their Stuff. She also writes fiction and is a bestselling playwright when you aren't looking. For a complete list of books, plays and projects, visit

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  • Heather McCubbin

    Thanks for the tip! Going to try this on my blog for my book right now!

    • Hillary

      If you are using a WYSIWYG editor, you’ll need to use the “view¬†code” option to add it in as HTML.

  • Henrietta

    Fascinating, thanks for taking the time to write this very clear article.
    Happy New Year!

    • Hillary

      Thank you for tweeting it! :-)

  • Mark Stillme

    how did you
    get the Tag because to my ebook on amazon is dont have why

    • Hillary DePiano

      Mark, I’d love to help you but I have no idea what this comment is supposed to say…

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