Write up an official biography for your company
It’s time to properly introduce yourself to your ideal customer.
Here’s what to do:
Chances are you already have some kind of introduction to yourself or your company somewhere on your store already, maybe on your About Me or MyWorld page or in your store header. Even if you do, start fresh with a blank document and write a new one. You can always compare the two versions later and steal the best bits from each, but sometimes it’s good to approach something fresh. Besides, you’ve just done all the legwork into discovering your ideal customer and the voice for your company, so what you write today will automatically be better than what you wrote before.
Try to fill a whole page, putting everything in that you think your ideal customer should know about your company. Next, you’re going to use that as the raw materials to create three different versions of your bio: large–about half a page, medium–a single paragraph, and short–one to two sentences. Once finished, save these three versions of your bio somewhere handy so you can to easily access them as needed.
Why are we doing this?
From social media to press releases, you’re called on again and again to provide a bio or profile for your company. Instead of writing one on the spot every time, now you’ll have three pre-made ones in varying lengths that you can just grab and use wherever you need it. The large one is perfect for longer form pages like your About Me page or Facebook bio, while the medium one is great for press releases or your blog sidebar. The short form is for use on your store’s header, Twitter bio or even as your byline for guest posts or other articles.
Taking the time to write these up now will not only speed up the process every time you sign up for something new or send out a media release, it also ensures that you’re presenting yourself with a quality introduction you’ve thought out instead of just slapping any old text up there. To get extra mileage out of this work, keep a record of what sites you used which version of the bio on. This way, if you later find typos, mistakes or otherwise need to rewrite your biography, it’s a simple matter to update it everywhere with a little copying and pasting.