There are a lot of people on Facebook and some people check it more often than they do anything else. Why not have a presence for your business there? Setting up a presence on Facebook is a lot easier than you might think.
There is no limit to the number of pages of sites that you can create. Create one for your business, one for your blog, one for fans of whatever you sell, etc. Get creative! What is great about Facebook pages is that they are interactive (discussion board, ability for fans to upload pictures, video and contribute to the conversation and more) and they are also self marketing as each time someone becomes a fan of your page, their friends see your page as well and may consider checking it out.
Here is how to set-up a Facebook page for whatever you have to promote in four easy steps.
- Step 1: Log into your account (or create one if you don’t have one).
- Step 2: Under the Applications tab select Ads and Pages. Then select Pages and then hit the little “+ Create Page” button.
- Step 3: Select your category. For instance, Website is under Brand or Product while Writer is under Artist, Band or Public Figure. Look around for the best category for your content.
- Step 4: Fill out the page profile. This can be as simple (just website url, short bio and you are done) or complicated as you like (with videos, pictures, etc.)
Click Publish this Page and you are all done!
Hot tip: Want your page to be constantly updated but too lazy to do it manually? Under the Facebook Notes option for this page, put the RSS for your blog, items for sale, twitter or site feed. Facebook will automatically import every single thing you post to that RSS feed as a note to your page. Fans of your page will see your page as constantly updated while you won’t need to do anything. It also gives them another way to subscribe to your content if they are more frequently on Facebook than anywhere else.
Not convinced this process is easy? Here is a quick page I threw up for The Whine Seller in less than 15 minutes tonight as I was writing this up to jog my memory on how the process works.
If you set up a page for something of yours, let me know in the comments and I will “fan” you! 🙂