As you may have detected, my Twitter feed and other blog have been completely taken over by NaNoWriMo which is a once a year only non-profit writing event in November that I’m a volunteer with. Maybe you follow me and you’re already sick of me talking about it. Or maybe you haven’t even really noticed.
Which brings me to today’s topic. Those of us with something to promote are constantly thinking about our web and social presence and a lot of that is trying to guess what our audience is thinking. I spend a lot of time stressing this time of year because, of my two main demographics, while the writers likely appreciate the uptick in posts and shares about writing, what do my e-commerce follows think when I switch over to nearly 24/7 NaNoWriMo talk? Are they so busy with the holiday retail season that they don’t even notice the bombardment? Or are they blocking and unfollowing me in droves because they are so annoyed I’m still talking about something that has no relevance to them.
I have no data on this because I usually gain so many followers during the month of November because of the event, I don’t know how many I lose because of it. I do know it always translates to the biggest traffic month of the year over on my writing blog so I’m certainly not going to stop going on about it .(Not to mention that it’s a cause I’m very passionate about, getting kids exciting about reading, writing and creativity, and you will never see me shut up about that.) But it doesn’t stop me from dithering about whether I’m putting off followers when I switch over to a different topic for a full month before going back to my usual mix of e-commerce and writing posts.
The question I want you to ponder is this: How consistent does your brand have to be to keep your audience? Can the topics you talk about be seasonal and still keep an audience?
What do you think?