Amazon’s the e-commerce big dog these days and we’re all trying to get our products in front of more eyeballs on that ever crowded platform. The following is a guest post from Gabe Nelson who’s here with tips and tricks on how sell products on Amazon.-T. W. Seller
When it comes to selling on Amazon there’s always something new you can learn about. Amazon is a huge marketplace that has been around for a long time. The ways you can be successful are varied but most strategies and tips have a common theme. Figuring out what works for you is essential when it comes to increasing your sales.
You can spend a lot of time searching online and find thousands of tips or tricks to use. Sometimes that many options can get overwhelming. You may not be sure which tips are outdated or too specific to be useful. If you’re finding yourself overwhelmed and unsure of what to try, you’re in the right place.
You can still find great tips without the stress of reading too many articles with advice that sounds too complicated to use. Sometimes reading about a very complicated fulfillment by Amazon fee calculator, or a highly detailed SEO tool is just too much. It’s understandable to want simple advice that is easily actionable.
If you’re hoping to find a narrowed down list of ideas to help you sell your Amazon products, keep reading. This list is narrowed down to just five simple tips and tricks to help you sell your products. You’ll be able to read it, grasp the concepts quickly, and get back to selling ASAP.
1. Always Use A Fulfillment By Amazon Fee Calculator
Using the FBA service is a great way to increase your sales. Customers have come to trust Amazon and are more likely to buy things that are fulfilled by the Amazon warehouse. While you’re using FBA services you will need to make sure you’re using a fulfillment by Amazon fee calculator every time you list something new.
FBA calculators help you accurately figure out the cost per item you’re listing. There’s so much that goes into what the cost is for your FBA item that you just can’t afford to guess at what the fee might be. With the calculator, every factor of the cost is considered and you get an accurate number every single time.
FBA fee calculators can also help you figure out that sweet pricing spot so you are still making a profit, but you aren’t pricing yourself out of the market. There are a variety of FBA fee calculators you can choose from. If you want one that’s basic and easy to use or one with a lot of data and information, it’s out there no matter what.
Find the fee calculator that works best for you and make sure you use it consistently. When you’re listing a new product or thinking about changing the pricing of a current listen, your calculator will be your new best friend. Find what works and keep using it.
2. Use AMZ Tracker (Or Another Keyword Tool)
Making sure your product’s listing is SEO friendly is a very important part of your success on Amazon. If customers aren’t seeing your product they aren’t going to be buying your product. To make sure you’re getting traffic to your listing you need to use the right keywords. AMZ Tracker is a keyword tool that can help you figure out what words to use in your listing title.
There are definitely other keyword tools out there, and if you find one that works better for your needs use that one instead. No matter which tool you use, the point of this tip is to make sure you’re using listing titles that will bring customers to your page. You want to make sure you’re using titles that match up with what your customer is going to search for to find your product.
A keyword tool is essential in helping you figure out what word or words your customers are using to find products like yours. Once you know what keywords are going to be the most important to use, you can make effective titles for your listings. Your titles don’t have to look like a list of keywords strung together, but you do want to make them SEO friendly.
A little extra research and time with a keyword tool could make a surprising amount of difference in your listing’s traffic and profitability. It’s worth the time you’ll spend to see such big changes in your sales.
3. Match Up Your Negative Reviews With The Right Orders
There are tools to help you do this. The reason this can be a challenge is because reviewers don’t always use the name you may have shipped their order to. You want to make sure you’re reaching out to customers who have left negative reviews because you want to help them if you can. But first, you’ll have to make sure you’re reaching out to the right customer.
Once you’ve matched up the right review with the right order, make sure you contact the customer with professional and workable solutions. If something was broken, offer a replacement. If shipping was delayed see if you can refund part of their order. Whatever their negative review talked about, be ready to offer help with that situation.
The more proactive and professional you are when you reach out, the better the chance is that the customer will end up being happy with things and change their review. Since Amazon does allow a customer to change their review for up to 60 days after their feedback is left, reaching out can make a huge difference.
You want to keep your review scores as high as possible, so don’t miss out on the opportunity to change a negative review to a positive one. Use a review matching tool and reach out as soon as possible. A negative review doesn’t mean all hope is lost.
4. Don’t Be Afraid To Copy Good Ideas
Your competitors can offer a lot of insight into what works to sell your products, and what doesn’t. If their product is identical to yours but ranks higher in search results and sales, figure out what they’re doing differently. Once you see what small differences their listing or sales strategy has, try using them yourself.
It could be a small change in keywords or a slight pricing adjustment. You might want to read their reviews and see if customers are complaining about something that your product offers a solution for.
All of the information you can gain from looking at what your competitors are doing is valuable. Don’t discount or ignore it just because it’s your competition. Put it to work for your own increase in sales and success.
5. Customer Service Is Still Priority Number One
This might seem like an obvious tip but it’s one that gets easy to overlook when you’re selling online. Because your customers aren’t right in front of you in a brick and mortar store, sometimes it’s easy to overlook good customer service practices. They can and will make a difference when you’re selling on Amazon even if it doesn’t seem like it.
When your customers reach out with questions make sure you’re answering them quickly, and with the right information. If it takes a little research to find the right answer to their question, put that effort in and deliver a good answer to their question. Customer service starts the minute they click on your listing, so being present for things like questions is important.
You want to make sure you are offering everyone who comes across your listing the best experience possible. That means you offer good service to everyone, not just in reaction to a negative review or experience. Make sure your product images look great, make sure your product descriptions are accurate and be as available as you can be for questions.
As long as you’re always working to stay active in your success, you’ll be able to continue to see your products sell on Amazon. The danger comes when you think you’ve got it all figured out and become complacent. Make sure you are looking at tips like the ones you read about here and putting them to work for you no matter how long you’ve been an Amazon seller.
If a tip doesn’t work for you, that’s okay. Use the ones that do work to your advantage and keep making improvements. The more work you put in the more you’ll get out of the tips you try. Your efforts will be evident in your increased sales. Good luck, and happy selling.